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Case study · marado

282 fans, in a list he owns.

Alternative-soul artist marado had fans on every platform and a list nowhere. In August 2026 we launched maradomusic.com on CROSS. Seven weeks after his album announcement, 282 fans sit in a database that belongs to him.

Numbers as of 12 October 2026

marado

A custom experience / Live client work

Step into
marado’s world.

Detention gives fans a game to play on his own site, connected to his creative world and fan sign-ups. It sits alongside release pages, a house-tour sign-up, a survey, and his merch link.

The goal: give people a reason to spend time with his work and a way to stay connected. The site-wide numbers below include multiple sign-up sources; they do not isolate the game’s effect or show revenue generated by it.

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Games are separately scoped projects, with their own price and timeline.

Built for marado

Live client project
BiG MOUF album artwork by marado

Album artwork / BiG MOUF

Detention.

A custom game that brings fans into marado’s world, with a way to join his fan list.

Play marado’s game

The numbers

  • 5 → 282

    Fans in his own database: 5 before the 24 August announcement, 282 seven weeks later.

  • 86%

    Opted in to email marketing: 243 of the 282. A fan can say no and still sign up.

  • 48

    Opted in to text messages, 17% of the list.

  • 34

    Fans who joined through Instagram DMs. The same DM automations had collected zero emails.

  • 100%

    Synced to his GoHighLevel CRM. None pending, none failed.

  • 2,104

    Tracked clicks out to streaming, pre-saves and merch. Clicks, not people.

Counted from his production database on 12 October 2026, 8:42 pm Pacific. Fan figures leave out 12 test and internal sign-ups. One artist, counted on one day: not an average, and not a forecast for you.

Before

Reach he rented.

  • Instagram DM automations with 130 contacts, 0 email addresses and 0 phone numbers (checked 22 August 2026). Fans who replied got a link, and nothing was kept.
  • The sign-up link in his bio went to a Google Form that asked fans to log in to Google first.
  • Other fan addresses sat in up to four separate tools, and nobody had counted them.

After

A list he owns.

  • 282 fans with their consent recorded, every one in his CRM.
  • Fans who join in DMs land in that same list, from 30 August onward.
  • He can see where each fan came from: the homepage form, the game, the house-tour sign-up, or DMs.
  • New fans get a welcome email sequence written by his own team.

What we built

Live at maradomusic.com since August 2026.

maradomusic.com
The sign-up form on maradomusic.com: join the maniacs
His site, on his domain
maradomusic.com, with release pages, a countdown, a game, a house-tour sign-up, a survey and a merch link.
A fan database that is his
One database for one artist. It is never pooled with anyone else's and he can export it any day.
Sign-ups with consent
Every form records the exact wording each fan agreed to, where they signed up, and which campaign brought them.
Sync to his CRM
Every new fan is copied into his own GoHighLevel account automatically.
DM capture
Emails collected in his Instagram DM automations are passed into his database instead of staying in the DM tool.
Tracked links
Each click out to Spotify, Apple Music, YouTube, pre-saves or merch is logged by destination and by where on the page it happened.

What this does not show

No revenue claim yet. His merch sells on a separate store whose sales we do not see, and no orders are recorded in his database.

marado is on an earlier CROSS plan, so these results come from that plan, not from the current offer. And the zero-emails “before” is his DM tool’s count only: lists kept in other tools were never counted.

Want this for your fans? The Fan System is $1,000 to set up and $250 a month for your website, fan list, text and email tools, and booking links. Campaign Support is $750/month + $1,000 setup. Revenue Operations starts at $1,500/month + $1,500 setup for more campaign capacity, ManyChat, and agreed business support.

Text and email sending volume is billed separately at provider cost, with no markup. These usage charges are not included in your setup or monthly service fee.

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